![]() ![]() Accordingly, journalists from countries with poor press freedom rating but high Minecraft interest were chosen and contacted by RSF and their censored work got republished in Minecraft books. The countries featured in the library were picked by comparing RSF’s “World Press Freedom Index” with Google data showing “Minecraft interest by country”. How did you select the countries and journalists to include in the library? The idea then kept growing when we sat together with MediaMonks and BlockWorks to give it a great production value. ![]() Minecraft then was selected because of its large player base and the ability to write books inside the game. In oppressive countries that increasingly restrict the rights of their citizens, especially young people tend to flee into games that still provide freedom in virtual worlds. We went into research and the idea came to life when we discovered that computer games more and more have the characteristics of social media platforms where people meet and interact and not just play a game. When they challenged us to come up with an idea to reach young people, we started to research ways to do so. We have been working with Reporters Without Borders (RSF) for a while now. What was the moment that inspired your team to use Minecraft as a way to combat press censorship? We spoke to Tobias Natterer, Senior Copywriter at DDB Berlin and one of the lead creative on the project, about how the organization facilitated more than 17 years of in-game access to these virtual books, ensuring that valuable voices and reporting don’t go unheard. MediaMonks won a 2021 Webby Award in Games for Public Service, Activism, and Social Impact for their work in building this library. So far, works in the Uncensored Library have reached more than 25 million gamers from 165 countries, including seven countries with some of the lowest rates of press freedom in the world. The libraries are downloaded with blockchain technology and hosted in-game by each user, making the libraries quick to propagate and impossible to shut down. Working in concert with Reporters Without Borders, the main agency DDB Berlin, and BlockWorks, MediaMonks found that one of the best ways to share and access censored work was to republish content in books accessible through in-game libraries in Minecraft. ![]() Read on to find out how 2021 Webby Winner MediaMonks is promoting journalism and free speech around the world with the creative e-activism of The Uncensored Library. How do you share information in countries with some of the most restrictive censorship laws in the world? The answer: Minecraft and blockchain. ![]()
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